What is a digital wallet?
Digital wallets (sometimes referred to as e-wallets) offer customers a convenient way of storing information (such as online payment account information, credit card information,
Web site passwords, and shipping and billing information) that is needed regularly for e-commerce purchases. Digital wallets are available as both stand-alone programs and online services. In either case, the information in the digital wallet is encrypted and protected by a password and the necessary checkout information is transferred (either manually or automatically) to the online order form, as it is needed. Digital wallet programs are available for conventional personal computers and as mobile apps for mobile phones; including an iPhone digital wallet app. Some digital wallets include a feature that automatically supplies information (such as a username and password) whenever that information is needed for sites that the user specifies in the digital wallet program. Other digital wallets include a menu option to copy the appropriate information (such as a credit card number or shipping address) to the appropriate location on a Web form as needed. If a mobile digital wallet supports NFC (as is the case with Visa's upcoming digital wallet), offline purchases can be charged to a payment account located in the digital wallet by waving the phone near a payment terminal.
An online digital wallet stores the same types of information as a digital wallet program, but the information is accessed online during the checkout procedure instead of by launching the digital wallet program. An example of an online digital wallet that can be used with a variety of e-commerce sites is Google Checkout. To use Google Checkout, individuals need to sign up at the Google Checkout site, supplying their shipping, billing, and e-mail address, as well as their credit card information. To make a purchase at a Web site offering Google Checkout, the shopper just selects that option on the checkout page, signs in to Google Checkout, and the transaction is completed using his or her registered information. There are also site-specific digital wallets that store checkout information in the customer's account for use with purchases on that site only. These digital wallets facilitate purchases on return visits. E-commerce sites wanting to offer their customers digital wallet services need to decide which types of digital wallets they will support (such as stand-alone digital wallet programs and/or online digital wallets like Google Checkout), as well as whether they want to offer a custom digital wallet service just for their site.
1. It's more secure than carrying cash or credit cards
2. It's less expensive than carrying cash or credit cards
3. It's more convenient than carrying cash or credit cards
4. There are no “overdraft fees” with your bank account when you use your debit card as opposed to using checks or ATMs
Banks charge a range of fees for their services, but overdraft and bank account fees are common complaints.
5. You can get rewards points for using it instead of using your credit card
Many companies offer rewards programs to incentivize loyalty. Some rewards programs are tied to credit cards, such as American Express Membership Rewards and Chase Ultimate Rewards, while others are tied to a certain company like JetBlue TrueBlue and Southwest Airlines Rapid Rewards.